Munsaka
2023 | Client: Redbull Racing Agency: Refinery Marketing Role: Video Editor
The Brief:
To create a 30s hero commercial for the social media launch of Armor All's new ceramic range, leveraging the Sergio Pérez partnership to maximize brand awareness and reach.
The challenge:
To satisfy the conflicting brand guidelines of both Armor All and Red Bull Racing, while technically versioning one core narrative into a complex suite of assets (16:9, 9:16, 15s, 30s) for a cohesive cross-platform campaign.
The Solution:
Edited a 1-minute master edit that served as a flexible asset library. This enabled me to efficiently create bespoke cutdowns satisfying both brands across all required formats. The successful workflow directly led to an upsell for this 16:9 broadcast version.
