Munsaka
2025 | Campaign: Application Launch Client: PrayerBud Company: ISTD Services Role: Creative lead & Motion Designer
The Problem:
Constant distraction makes spiritual practice feel isolating and inconsistent.
This has created two distinct challenges: a younger generation that is connected online but lacks real community, and established institutions that struggle to reach a growing new, tech- savvy, media literate and much more self-aware audience.
Our Solution:
PrayerBud offers a solution for both these problems allowing users to connect with church and small groups with no need for paper work or annoying group chats.
Giving a ageing audience a platform to connect alongside a younger audience in a community driven by purpose.
The app had a 1 week deadline for filming on a skeleton budget, so as a work around the initial launch video was created using AI assets I prompted in Mid-journey and some styled animation I created in After Effects. Leaning on motion graphics and style as the driving force of the sell.
